The Biggest Lie in Real estate SEO
You might asking what you are talking about the biggest lie in
SEO. Then, what most SEO’s run is that ranking going take 3-6 months to
actually rank your content or website to gain more exposure to your website.
The reality is that it can be done in the next 30-60 days, if an SEO has the
exact formula with ranking things on Google with standard SEO.
There are SEO’s talking about black hat is bad and white hat
SEO is good. Inside of this post, I am going deep a lot further into both of
the SEO formula’s and talk a little bit about grey hat SEO. Too many people
don’t know the value of ranking on Google. My main point is changing that idea
behind your thinking of SEO and making sure that you understand the difference
between white & Black hat SEO strategies.
White Hat
SEO strategies
Inside of understanding the white hat strategy is about
getting people to link to you through writing awesome content. White hat SEO’s
be like content is king and writing awesome content is the way to go. If, you
have written any content, you know this rarely works for an SEO perspective.
Another strategy is networking with others and email them
about the content that you have written and having them promote it for you.
This strategy can be effective and time consuming and if you want results like
know it going take some time doing this strategy.
Gray Hat SEO is an SEO practice that's riskier
than White Hat SEO, but one that may or may not result in your site
being banned from search engines and their affiliate sites.
Let’s drive into
Gray hat SEO
One thing before, getting going is that SEO’s methods are always
changing in the SEO world of getting things ranked in Google. This is my
preferred method of SEO, even though I don’t just focus on Gray hat and use
white strategies in my SEO client’s campaigns.
Old ways of doing
Grey Hat SEO
·
Buying links
·
Duplicate Content
·
Buying old Domains
·
Having everything on SEO hosting
Buying links is not something that will ever go away inside of
SEO and buying links needs to be based off a minimum, buying links that are in
your industry. Links having been being bought since of the beginning of SEO. I
no longer buy links for any of clients due to the fact I had to rip apart a
whole entire site to figure, why they were being down ranked.
Buying old domains
This still exist today and there is a method to this madness.
Everyone trying throw all their eggs in the same basket. Let’s say that you
drug seller, and you everything is in the same house and now they have the
evidence to prosecute you on the behalf of the evidence. Why would ever put all
your sites in that much pain and getting your entire website shut down or worse
banned.
This is why, I use a different hosting than most SEO’s and
others talking about the PBN’s are dead strategy. The reality is that, you need
to adjust to the times with Google and understand what is really working.
Duplicate Content
If, you have heard of Panda is banned duplicate is now banned
from anything that involves an Real Estate SEO practice. Some people asking,
how do you fix the panda update on my website? Well, for starters you need to
look through all your content and find out where all your duplicate content.
Did you scape other websites for your content!
If, you copied and pasted content, you are going need to rip all
the content off the internet from your site. Yes, all this process is going
take time getting you started in the right direction.
Social Signals do
matter
From time to time, I see people inside of the SEO world that say
social signals have no effect of rankings in Google. Do you actually think Google would tell us no! Through my testing
seen Social signals do hold a lot weight inside of the ranking. Depending on
your social signals depends on your ranking. Over a thousand signals or more
depending on the niche.
In search engine optimization (SEO) terminology, black
hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and not a human
audience, and usually does not obey search engines guidelines.
Black Hat SEO
Tactics
- Content
Automation
- Doorway
Pages
- Hidden
Text or Links
- Keyword
Stuffing
- Reporting
a Competitor
- Sneaky
Redirects
- Cloaking
Black Hat SEO
Techniques
- Link
Manipulation - Buying links, advertorials, and link schemes
- Article
Spinning
- Link Schemes
- Link Farms
- Link
Wheels
- Link
Networks
- Rich
Snippet Markup Spam
- Automated
Queries to Google
- Creating
pages, subdomains, or domains with duplicate content
- Pages with
malicious behavior, such as phishing, viruses, Trojans, and other malware
Bottom-line gray and Black are kind of the same. In
addition, a lot people practice all SEO’s methods that work the best for their
clients to get results to their business.
What most SEO’s don’t
know in Real estate?
Not many really took the time to learn real estate as
whole. Understanding the percentage of the brokers and why they charge the
price that they do. Most residential areas aren’t going be able to pay for the
services that I offer for the reason that the profit is not enough for them.
Unlike luxury Real estate, they make a good amount to pay for my service,
because of the ROI and receive about 650% ROI for my services on average.
Let ask you a few questions
·
DO
you need more traffic
·
More
leads
·
More
sales
·
Do
you have SEO strategy
Ask for a quote today!!!
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